On behalf of the entire GeBBS Healthcare Solutions team, it is with great honor, and a little fanfare, that I introduce our exciting new Virtual RCM^TM service model for Medical Billing Companies. You see, GeBBS' expert offshore BPO division caters almost exclusively to billing companies that support physicians and hospitals, and we pride ourselves on operating as a seamless ‘extension' of the expert RCM services provided to these medical groups by the billing companies. Why a Virtual RCM^TM service model? Glad you asked.

The rationale here is actually quite simple: GeBBS will perform virtually any RCM service that is not deemed to be ‘customer-facing'; all customer-facing tasks, some of which may seem boringly common to the uninformed eye, are, in fact, critical in nature and represent the very lifeblood and well-being of a billing company. These tasks include Customer Service, Sales and Marketing, and Finance and Accounting. So, you implore, what about the Virtual RCM^TM service model? Listed below is a general, albeit incomplete, compilation of the Virtual RCM^TM services that GeBBS provides:

	Coding Services
	Charge Capture Services
	Demographic Capture Services
	Payment Posting Services
	Accounts Receivable Management (ARM) Services

Obviously, this is not a comprehensive tally of all non-customer-facing RCM tasks provided to physician groups and hospital groups by billing companies, but the sophisticated readership of this newsletter undoubtedly catch my drift. Now, in order to qualify as the genuine Virtual RCM^TM article, GeBBS must perform a predominance of the services listed above and exert significant influence on the dollar amount collected through our expert and politely persistent efforts. In this instance, GeBBS will charge our billing company client a modest percentage of collections, making this bold new business model not only highly compatible but completely results-oriented! Very gratifying for all participants and quite profitable for the billing company!

GeBBS' Virtual RCM^TM service model is built on the premise that the proper application of domain knowledge, technology and offshore resources will result in every billing company's gold standard: Maximizing reimbursements while reducing expenses - and continuing to provide world-class Customer Service! When all is said and done, this business model will save you, Mr./Ms. Medical Billing Company Executive, about 50%, based upon the actual services rendered, to that critical bottom line acronym – your EBITDA. Guaranteed!

In fact, if a billing company is forward-thinking enough to take GeBBS up on this mind-bending, margin-altering offer, and doesn't realize the approximate savings indicated above after six months of utilizing the Virtual RCM^TM service model, you can walk away with the full assurance that GeBBS will make any transition seamless. So, put the dictionary away and take your company's future to a brave new virtual world! Carpe diem!